Chrissy Cruz, M.A., M.Ed., Ed.S.
Founder and CEO | Lecturer in Public Relations and Business Communication
University of Florida and University of Miami
About Me
Welcome to my digital teaching portfolio. I am a Lecturer at the University of Miami School of Communication and a Lecturer in the University of Florida’s Department of Public Relations within the College of Journalism and Communications. I also teach at the University of Central Florida Nicholson School of Communication and Media and the University of North Florida School of Communication.
My teaching centers on public relations, business communication, professional writing, strategic communication, and applied workplace communication, with a focus on preparing students to communicate effectively across professional environments. Across appointments in communication, public relations, and business-focused instruction, I teach students how to write with clarity, speak with confidence, and communicate with strategic intent.
I hold a Master of Mass Communication with a specialization in Public Relations from the University of Florida. My academic background also includes a Bachelor’s degree in Philosophy and Psychology, a Master of Education, and an Educational Specialist degree, equipping me with a multidisciplinary approach to communication, teaching, and student development.
My work sits at the intersection of business communication, strategic communication, industry practice, and experiential learning, with a focus on preparing students to succeed in today’s evolving professional and organizational environments.
Teaching Experience
I bring over 16 years of university teaching experience, specializing in strategic communication, public relations, business communication, professional writing, and applied workplace communication at both the undergraduate and graduate levels. I currently teach courses in Public Relations Writing, Public Relations Campaigns, Writing for Strategic Communication, Business and Professional Communication, and Social Media for Communication.
My teaching is grounded in an applied, industry-informed approach, where students strengthen professional writing, presentation strategy, audience awareness, and workplace communication through real-world assignments and client-facing projects. Across institutions, I teach students how to communicate effectively in professional environments through business writing, persuasive presentations, strategic messaging, and executive communication.
With a strong emphasis on both strategy and execution, I prepare students to think critically, communicate with precision, and transition confidently into professional roles across business, communication, and media industries.
Lecturer | Founder and CEO | Comuníq PR
Chrissy Cruz
News Features: Nicholson News and Faculty Focus.
PR Business Owner and Industry Experience
As the Founder of Comuníq PR and Marketing, I lead a boutique public relations consultancy serving mission-driven organizations across the arts, education, nonprofit, and lifestyle sectors. My work focuses on public relations strategy, strategic messaging, digital brand development, and integrated communications.
Previously, as a Project Manager and Consultant at Carnegie Higher Education Marketing and National Program Manager at Shorelight Education, I led strategic communications, institutional branding initiatives, and integrated marketing campaigns for universities across the United States, supporting stakeholder engagement, organizational messaging, and brand positioning.
I bring this industry experience directly into the classroom, where students engage in real-world campaigns, strengthen professional writing and client communication, and produce portfolio-quality work that prepares them for internships and full-time roles across public relations, business communication, advertising, and corporate communication.
Stay in Touch
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